Squarespace vs WordPress vs Wix - Which Website Builder is Best for SEO?
Creating a website is no easy feat. It requires a lot of work from website designing to content creation to SEO optimization. The choice of a website builder is vital when it comes to SEO. In this blog post, we will compare Squarespace, WordPress, and Wix - three of the most popular website builders - to determine the best for SEO purposes.
Squarespace
Squarespace offers a simple and user-friendly interface. It has an in-built SEO optimization system that helps in creating search engine-friendly websites. Its features include page titles, meta descriptions, and structured data. Squarespace's loading speed is impressive, which is an essential factor for SEO. It performs excellently in page load speed.
However, Squarespace's downfalls are its lack of customization options and limited access to SEO plugins. Its plan also requires a $20-per-month subscription for advanced SEO features.
WordPress
WordPress has been in the market for a long time and is the most popular website builder out there. It offers a comprehensive SEO experience, with access to various plugins such as Yoast SEO, All in one SEO, and Rank Math. These plugins allow website designs to improve their website's search engine visibility with ease.
WordPress has an exceptional level of customizability, and with access to various themes, its websites are always visually appealing. WordPress's limitation is that its level of customizability requires some technical know-how, and poorly-optimized themes or plugins can slow your website.
Wix
Wix is ideal for beginners who do not possess any technical expertise. Wix offers over 500 templates, and with its drag and drop editor, it is effortless to use. Wix also has a built-in SEO optimization system. The platform offers users 20GB of storage space, making it perfect for users who want to create a visually-appealing website.
Wix's set-up is so easy that even inexperienced users can easily do it, making the process of creating a website faster. However, Wix's downfall is that its loading speed is a little slower compared to Squarespace and WordPress. Wix also lacks the vast library of plugins that WordPress offers for SEO purposes.
Which is the best?
So, which website builder is best suited to SEO? Each website builder can create SEO-friendly websites with varying degrees of success, and the choice primarily depends on your needs.
For users who prioritize visual appeal and user experience over customization freedom, Squarespace is the better choice with its comprehensive SEO optimization system.
For users who want to create a visually appealing website with access to ad-vanced technical features, WordPress is the better choice with access to an unparalleled level of customization.
For beginners who want to create a website with ease, Wix is the better choice with its user-friendly interface.